Players

Business Partners & Competitors

An excerpt from Green to Gold (p. 82)

"Managing the traditional business playing field - supply chain, customers, and competitors - lies at the heart of any successful strategy...While NGOs get all the headlines and government regulations shape the marketplace, the traditional players continue to exert real pressure, forcing companies to realign their business plans to meet changing expectations. But smart companies don't just react. They manage these relationships proactively for strategic advantage."