Eco-Advantage Blog

September 26, 2006 | Andrew Winston | Jump to: Comments (0) | Post A Comment

Welcome to the "Virtual Launch" of Green to Gold

Today we officially launch ourselves in cyberspace. Green to Gold is available widely now, online and in-store. This site is the Internet home for Green to Gold, but is also intended to be a hub of information on green business—a leaping off point for more information on many of the themes and ideas from the book.

A core element will be the Eco-Advantage blog. After a couple of start-up musings (see below), it begins in earnest today. Hit subscribe to sign up for ongoing thoughts on the Green Wave sweeping the business world, and how smart companies develop strategies to profit from it.

If you look around the site, you’ll find some examples of the kind of content we’ll be providing over the coming weeks — see in particular the resources section for connections to the increasingly vast stores of information on environmental strategy out there. We also provide some downloads , including some of the tools from the book, and the introduction and first chapter in their entirety.

Thanks for coming and please check back with us soon.


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