Now Available in Paperback!
The definitive guide to the greening of business.
This revised and updated edition for 2009 includes a new preface on the forces driving business down a green path, a new section with frequently asked questions from executives around the world, and updated stories reflecting new realities throughout the book. Green to Gold version 2.0 is here.
November 24, 2008 | Andrew Winston | Read Comments (0) | Post A Comment
Sometimes I think the Wall Street Journal editors are phoning it in. In a piece titled, “The Environmental Motor Company: Making Detroit a subsidiary of the Sierra Club,” the Journal complained about those horrible Democrats in Congress that want to tie the $25 billion in loans to Detroit to “green retooling.” I guess pushing U.S. automakers to make cars that get much higher gas mileage, and thus will sell better, is a bad idea.... …Full Post…
November 19, 2008 | Andrew Winston | Read Comments (0) | Post A Comment
You might think that the powerful green wave changing business will subside in a recession. True, some investments might wait a bit, but most companies I talk to are pushing ahead with the sustainability agenda. One important example is Wal-Mart, which doesn’t seem to be slowing down.