Now Available in Paperback!
The definitive guide to the greening of business.
This revised and updated edition for 2009 includes a new preface on the forces driving business down a green path, a new section with frequently asked questions from executives around the world, and updated stories reflecting new realities throughout the book. Green to Gold version 2.0 is here.
Eco-Advantage Blog
June 2, 2010 | Andrew Winston | Read Comments (0) | Post A Comment
SAP and the Greening of a Service Business
It’s always easier to picture how a manufacturing company can go green — just cut back on energy, waste, and material to reduce air and water pollution, for example. But what does it mean for a service-focused business, such as a software company, to travel down the sustainability path?
Last week I got an interesting view how enterprise software giant SAP is pursuing a green agenda. Sustainability was a core theme at SAP’s annual meeting... …Full Post…
May 26, 2010 | Andrew Winston | Read Comments (0) | Post A Comment
Greening Pepsi, from Fertilizer to Bottles
[See Andrew’s blog for the original post]
Pepsi recently demonstrated its commitment to reducing its environmental impacts up and down the value chain with two rapid-fire announcements about new initiatives. The old-school approach to greening is to focus on operations within the proverbial “four walls.” But Pepsi, like other leaders, is approaching sustainability more holistically, with much greater impact.
I recently spoke with Tim Carey, Pepsi’s Director of Sustainability for Beverages in the Americas,... …Full Post…