Now Available in Paperback!
The definitive guide to the greening of business.
This revised and updated edition for 2009 includes a new preface on the forces driving business down a green path, a new section with frequently asked questions from executives around the world, and updated stories reflecting new realities throughout the book. Green to Gold version 2.0 is here.
Eco-Advantage Blog
June 30, 2009 | Andrew Winston | Read Comments (0) | Post A Comment
Can Small Changes Save Your Business, and the Planet?
[From my column on Harvard Business Online]
At a recent executive education program on sustainability, I spoke about the many tactical ways to reduce environmental impacts and save money quickly in areas such as facilities, fleet, IT, telework, and waste (these are the main topics in a free special report I put out recently on green cost cutting). To fit the current economic climate, my focus was specifically on short-term, quick wins. After... …Full Post…
June 8, 2009 | Andrew Winston | Read Comments (0) | Post A Comment
Why This Is the Right Time to Go Green
[New post on Harvard Business.org here]
The green movement may be at risk of slowing down, especially within the business community. Many business people hold on to an outdated view of green: the misconception that environmental practices always cost a lot of money. So logically, in this economy they’re asking, “Is this really the time for green? Can we really afford it now?”
At same time, most of the global discussion about getting the... …Full Post…